PROJECT OVERVIEW

DURING MY TIME AS A GRAPHC DESIGNER AT KESLING DESIGN STUDIO, WE COLLABORATED ON THE BRANDING AND IDENTITY DESIGN FOR OVERLAND KITTED, A COMPANY SPECIALIZING IN AFTERMARKET OFF-ROAD AND ADVENTURE VEHICLE GEAR. OUR GOAL WAS TO CREATE A VISUAL SYSTEM THAT REFLECTED THE RUGGED, UTILITARIAN SPIRT OF THE BRAND WHILE MAINTAINING FLEXIBILITY ACROSS DIGITAL, PRINT, AND PRODUCT APPLICATIONS.